Our Story

How BKD put the fun back into the kitchen!

Award-winning BKD offerfun, messy kids’ baking kits and events. All handcrafted in our Londonbakery.

BKD launched in Summer 2014 from FounderAdelle Frejus’s kitchen in Shoreditch. What started as fun at home with her sonCai and stepchildren Elsie and Stanley, soon grew as news spread.

Adelle moved out of home with her baking classes to local hip eateriesandstartedworking with brands such as Nintendo, Fortnum & Mason, Virgin, Toca Boca, Donna Wilson, Google and many more.

As BKD grew in popularity so did the BKD team, Adelle now employs a team of 4 who assist her at events all over London. To find out more about the faces behind BKD, visit our Team page.

Virgin Foodpreneur Fest 2014

Due to the success of their baking events, BKD launched a range of kids’ baking kits inspired by their classes, allowing kids to join in the fun at home. Whether you want to bake and decorate their Raspberry Unicorn Biscuits or get creative with their Vanilla Bean Little Monster Cupcakes, they’re the perfect gift for any budding baker! Since their launch in May 2015, the collection have hit the shelves of major retailers such as Harvey Nichols, Harrods, Fenwick, The Design Museum, amongst many others.

Adelle also signed with management company Essential Lifestyle Media at the beginning of 2015 and has her first baking and cake decorating book coming out July 2016, published by Orchard Books.

Adelle isa self-taught baker, having spent ten years working in Market Research, alongside running the wedding blog Peonies & Pearls. Adelle also studiedGraphic Design, which honed her creative eye and helped her create BKD’s distinctive look.

Adelle says “We want to fuel kids’ imaginations and make baking with your family easy, tasty and super fun!”


BKD have been getting themselves noticed, here’s some the awards we’ve won…

Junior Design Awards 2015 – Best Children’s Food Brand – Winner | Little London Awards 2015 – Best New Product – Shortlisted | Love By Parents Awards 2015– Best Creativity Toy 6+ – Winner | Bakery Industry Awards 2015– Innovation Award – Shortlisted | VirginFoodpreneurFest 2014– Most Loved Kid’s Food Award – Finalist | Mumpreneur 2014– Rising Star Award – Finalist | Jacqueline Gold #WOW Awards 2014– Winner

BKD also successfully pitched for a place on highly competitive Google Campus For Mums, a unique pre-incubator program designed to empower and advance new parent entrepreneurs.

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